Elon Musk Roasts Jaguar’s Rebranding, British Carmaker Responds with Wit

Tesla CEO Elon Musk added a humorous twist to Jaguar’s recent rebranding campaign, questioning its focus in a light-hearted comment. Jaguar, known for its iconic big cat logo, unveiled a new identity through a colorful promotional video titled “Copy Nothing.” The ad, emphasizing bold visuals and creativity, featured vibrant outfits and phrases like “delete ordinary” and “break moulds” but lacked a focus on showcasing cars.

Musk cheekily asked, “Do you sell cars?” Jaguar responded with wit, inviting Musk for a cup of tea in Miami on December 2.

The rebranding video has drawn mixed responses from the public. Some criticized the departure from Jaguar's traditional identity, with one user quipping, “They don’t make cars anymore; they make mistakes,” while another joked, “Is this a dating site?” Others appreciated the effort to modernize.

Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B — Jaguar (@Jaguar) November 19, 2024

Jaguar explained the redesigned logo as “reimagined,” aligning with its shift towards electrification. This move reflects Jaguar's vision to adapt to the electric vehicle market, though it may not resonate with its loyal customer base.

The exchange between Musk and Jaguar has added to the ongoing conversation around the transformation of traditional automotive brands in an era of rapid innovation.