Kashmir Bat Maker Sues Shark Tank India Startup, Seeks ₹500 Crore for Alleged Misrepresentation

Srinagar, India: A Kashmir-based cricket bat manufacturer, Alfa Sports & Co, has sent a legal notice to Sony Entertainment Television and Tramboo Sports, a startup featured on Shark Tank India, seeking ₹500 crore in damages.

Accusations and Damages:

• Alfa Sports alleges Tramboo Sports made misleading statements on the show about their technology and competitive advantage in the industry, causing Alfa Sports business losses and mental agony.
• The notice claims Tramboo Sports falsely portrayed themselves as the sole manufacturers of "lite willow" bats, a technique Alfa Sports says they and the wider Kashmir industry have used for years.
• The Cricket Bat Manufacturers Association of Kashmir (CBMAK) backs Alfa Sports, claiming Tramboo Sports sourced their bats from Alfa and misrepresented it as their own product.

Tramboo Sports' Response:

• Tramboo Sports denies being the sole manufacturer, stating they mentioned the existence of over 300 units in Kashmir.
• They clarify they operate as a D2C brand without a manufacturing facility, relying on contract manufacturing and a unique seasoning process.
• Tramboo Sports blames time constraints on Shark Tank for not fully highlighting positive aspects for Kashmiri manufacturers.

Key Points:

• This legal action raises questions about factual accuracy and responsible representation on reality shows like Shark Tank India.
• It highlights potential challenges faced by traditional manufacturers competing with emerging startups.
• Both parties present their stances, with the final outcome and impact on the industry yet to be determined.